A great ad is only as good as the strategic plan behind it. Starting
with your
objectives, our experience and, if needed, market research,
we’ll work with you
to develop a comprehensive plan that draws from our
full quiver of well-sharpened
communications tools. And we always take
the time to provide estimated costs, A
timeline, and detailed budgets by
project and by month.
Our planning services include:
- Market analysis and brand positioning
- Marketing objectives and strategies
- Brand awareness, image and usage studies
- Competitive tracking
- Strategic planning
- Marketing plans
- Promotional programs
- Defining key strategic messages
- Determining a creative positioning
- Evaluation of advertising effectiveness
Our interactive services team starts with your bottom-line
objectives, then
works with you to clearly define your messages, choose
the right online vehicles,
and execute your digital strategies with care
and skill—from a stronger web
presence to a social media plan that will
work in concert.
We also have the expertise to collect and analyze valuable consumer
data
and usage metrics to gauge your success and, if necessary, adjust
your plans.
WE MAKE THE INTERNET WORK FOR YOU:
- Integrated internet strategies
- Website and mobile site design and development (CRM, E-Commerce)
- iPhone/smartphone apps
- On-strategy, brand-reflective content development
- Custom branded experiences for third party platforms
- Database design and development
- Social media strategies & implementation
- Blog strategies and implementation
- Audio and video design, recording and distribution
- Animation design
- Usability testing and facilitation
Our full-time media department offers decades of planning and buying
experience,
from local to national and international, including TV,
radio and print as well as new
media. Our aggregate market strength
enables us to negotiate fiercely with the media
to get the most
efficient rates available for each client.
What we do for our clients:
Develop media strategic Traditional: broadcast & cable TV, radio, consumer & B2B
AdWords), social media (e.g., Facebook & Twitter)
- Evaluate media vehicles
- Media planning
- Negotiate cost-effective placement
- Measure and analyze media buys
Marketing: The systematic planning,
implementation and control of a mix of
business activities intended to
bring together buyers and sellers for the mutually advantageous exchange
or transfer of products.
After reading both of the definitions it
is easy to understand how the difference can
be confusing to the point
that people think of them as one-in-the same, so lets break it down a
bit.
Advertising is a single component of the marketing process.
It's the part that involves
getting the word out concerning your
business, product, or the services you are offering.
It involves the
process of developing strategies such as ad placement, frequency, etc.
Advertising includes the placement of an ad in such mediums as
newspapers, direct mail, billboards, television,
radio, and of course
the Internet. Advertising is the largest expense of most marketing
plans, with public relations following in a close second and market
research not falling far behind.
The best way to distinguish
between advertising and marketing is to think of marketing
as a pie,
inside that pie you have slices of advertising, market research, media
planning,
public relations, product pricing, distribution, customer
support, sales strategy, and
community involvement. Advertising only
equals one piece of the pie in the strategy.
All of these elements must
not only work independently but they also must work together
towards the
bigger goal. Marketing is a process that takes time and can involve
hours of
research for a marketing plan to be effective. Think of
marketing as everything that an
organization does to facilitate an
exchange between company and consumer.
